At 7f7777, your privacy is not a formality — it is a core operating principle. This Privacy Policy explains in plain, transparent terms exactly what personal data 7f7777 collects from Pakistani players, why we collect it, how we use it, and what rights you hold over your own information.
A plain-English summary of how 7f7777 treats your personal data. The full legal text follows below and remains the binding document.
All personal data transmitted between your device and 7f7777 is protected by 256-bit SSL encryption. Financial data, login credentials, and identity documents are stored using industry-standard encryption protocols at rest. We do not store raw card details on our servers.
7f7777 does not sell, rent, or trade your personal information to third-party marketers under any circumstances. Data shared with third parties is limited strictly to what is required for payment processing, identity verification, fraud prevention, and regulatory compliance.
You have the right to access, correct, restrict, and request deletion of your personal data held by 7f7777, subject to our legal retention obligations. Requests are handled within 30 days of receipt. Contact our Data Protection team at [email protected].
7f7777 uses only essential, functional, and analytics cookies — no third-party advertising trackers. Essential cookies cannot be disabled as they are required for the Platform to function. You can manage optional cookie preferences from your browser settings at any time.
Identity documents submitted for Know Your Customer verification on 7f7777 are processed by our regulated KYC provider, stored in an encrypted document vault, and used exclusively for identity and age verification purposes. KYC documents are never used for marketing.
If you have consented to receive promotional communications from 7f7777, you may withdraw that consent at any time by updating your Account Settings or using the unsubscribe link included in every 7f7777 marketing email. Withdrawal of consent will not affect your account access.
This Privacy Policy ("Policy") is issued by 7f7777 ("7f7777", "we", "us", "our") and applies to all personal data collected, processed, and stored in connection with your use of the 7f7777 online gaming platform accessible at 7f7777.one and all associated subdomains, mobile interfaces, and related services (collectively, the "Platform").
7f7777 is committed to handling personal data responsibly, lawfully, and with full transparency. We understand that Pakistani players – whether accessing 7f7777 from Karachi, Lahore, Islamabad, Faisalabad, or anywhere else across Pakistan – trust us with sensitive personal and financial information, and we take that trust seriously.
By registering a 7f7777 account, accessing the Platform, or using any 7f7777 service, you acknowledge that you have read and understood this Policy. If you do not agree with any part of this Policy, you should not use the 7f7777 Platform.
For the purposes of applicable data protection legislation, 7f7777 is the data controller responsible for your personal data collected through the Platform. As data controller, 7f7777 determines the purposes and means of processing your personal information.
If you have any questions about how 7f7777 handles your personal data, or wish to exercise any of your data rights described in Section 10 of this Policy, you may contact our Data Protection point of contact:
7f7777 collects personal data in the following categories:
7f7777 collects your personal data through the following channels:
The table below summarises the purposes for which 7f7777 processes your personal data and the legal basis relied upon in each case:
| Purpose | Data Categories Used | Legal Basis |
|---|---|---|
| Account registration and management | Identity, Contact | Contract performance |
| Age and identity verification (KYC) | Identity, KYC Documents | Legal obligation; Contract |
| Processing deposits and withdrawals | Financial, Identity | Contract performance |
| Fraud prevention and anti-money laundering | Identity, Financial, Technical | Legal obligation; Legitimate interest |
| Platform security and abuse prevention | Technical, Usage | Legitimate interest |
| Customer support and dispute resolution | Identity, Communications | Contract performance; Legal obligation |
| Responsible gaming monitoring | Usage, Financial | Legal obligation; Legitimate interest |
| Regulatory reporting | Identity, Financial | Legal obligation |
| Platform analytics and improvement | Technical, Usage | Legitimate interest |
| Marketing communications (where consented) | Contact, Usage | Consent |
7f7777 will not use your personal data for any purpose that is incompatible with the purposes listed above without providing prior notice and, where required, obtaining your consent.
7f7777 does not sell personal data. We share personal data with third parties only in the following limited circumstances, and only the minimum data necessary to fulfil the stated purpose:
We engage third-party service providers who process personal data on 7f7777's behalf under written data processing agreements that obligate them to protect your data to standards equivalent to those set out in this Policy. These include:
7f7777 may be required to disclose personal data to regulatory authorities, law enforcement agencies, or courts where required by applicable law, or where disclosure is necessary to protect the legal rights of 7f7777 or other players. We will endeavour to notify you of any such disclosure request unless prohibited from doing so by law.
In the event of a merger, acquisition, or sale of all or substantially all assets of 7f7777, personal data may be transferred to the acquiring entity, subject to the same protections as set out in this Policy. Players will be notified of any such transfer in advance where practicable.
7f7777 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law and our regulatory obligations. The following general retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | 5 years after account closure | Regulatory / AML compliance |
| KYC identity documents | 5 years after account closure | Regulatory / legal obligation |
| Financial transaction records | 7 years after transaction date | AML; tax and audit requirements |
| Customer support records | 3 years after resolution | Dispute resolution; legal claims |
| Technical / session logs | 12 months | Security; fraud detection |
| Marketing consent records | Until consent withdrawn + 1 year | Consent compliance |
After the applicable retention period expires, 7f7777 will securely delete or anonymise your personal data so that it can no longer be associated with you as an identifiable individual.
7f7777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
Notwithstanding these measures, no internet-based system can be guaranteed to be 100% secure. You are responsible for keeping your 7f7777 login credentials confidential and should report any suspected unauthorised account access to [email protected] immediately.
7f7777 uses cookies and similar tracking technologies on the Platform. A cookie is a small text file stored on your device by your browser at the instruction of a website. 7f7777 uses cookies for the following purposes:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Login session management; security tokens; Platform functionality | No – required for Platform to function | |
| Remembering language preferences; game lobby settings; display preferences | Yes – via browser settings | |
| Measuring Platform performance; page load times; feature usage statistics (anonymised) | Yes – via browser settings |
7f7777 does not use third-party advertising cookies or social media tracking pixels. You can manage or delete cookies through your browser settings at any time. Note that disabling functional or analytics cookies will not prevent you from using the Platform but may affect your experience.
Subject to applicable law and certain exceptions related to our regulatory and legal obligations, you have the following rights in respect of the personal data that 7f7777 holds about you:
Request a copy of the personal data 7f7777 holds about you and information about how it is being used.
Request correction of any inaccurate or incomplete personal data we hold about you without undue delay.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
Request that 7f7777 restrict the processing of your data in certain circumstances, such as while the accuracy of data is being contested.
Object to processing based on legitimate interests, particularly in relation to direct marketing or profiling activities.
Receive your personal data in a structured, commonly used format for transfer to another controller where technically feasible.
To exercise any of these rights, submit a written request to [email protected] with the subject line "Data Rights Request – [Your Account Username]". 7f7777 will respond within 30 calendar days and may require identity verification before processing the request.
The 7f7777 Platform is strictly intended for adults aged 21 years and above. 7f7777 does not knowingly collect, process, or retain personal data belonging to any person under the age of 21.
Age verification is conducted as part of the mandatory KYC process. If 7f7777 discovers or is notified that personal data has been collected from a person under 21, all such data will be deleted without delay and the associated account will be immediately suspended.
Due to the international nature of online gaming operations, some of the personal data 7f7777 processes may be transferred to and stored in countries outside Pakistan, including the jurisdiction in which 7f7777 holds its gaming licence and the countries where our regulated service providers operate.
Wherever personal data is transferred internationally, 7f7777 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required within Pakistan and under applicable data protection laws. These safeguards include contractual protections in our data processing agreements with international service providers.
If you wish to obtain details of the safeguards in place for any specific international data transfer, please contact us at [email protected].
7f7777 may send you promotional communications by email or SMS about new games, bonus offers, PSL cricket betting promotions, and other 7f7777 platform developments, but only where you have provided explicit consent to receive such communications during registration or at any subsequent point through your Account Settings.
You may withdraw your consent to receive marketing communications at any time by:
Withdrawal of consent to marketing will not affect your ability to use your 7f7777 account, access games, make deposits, or request withdrawals. You will continue to receive essential transactional communications (account confirmations, transaction receipts, security alerts) regardless of marketing consent status, as these are required for contract performance.
7f7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or regulatory requirements. The "Last Updated" date at the top of this page indicates the date of the most recent revision.
Where changes are material – for example, changes to the purposes for which we process your data, or changes to the categories of third parties with whom we share data – 7f7777 will notify active players by email to their registered address at least fourteen (14) days before the revised Policy takes effect.
Your continued use of the 7f7777 Platform following the effective date of any revised Policy constitutes your acceptance of the updated terms. If you do not accept a revised Policy, you should cease using the Platform and may request account closure in accordance with our Terms & Conditions.
For any privacy-related queries, data rights requests, or complaints about how 7f7777 handles your personal data, please contact our Data Protection point of contact using the details below. We aim to resolve all privacy concerns promptly and transparently.
If you are not satisfied with 7f7777's response to your privacy complaint, you may have the right to escalate your complaint to the relevant data protection supervisory authority in your jurisdiction. Details of the applicable supervisory authority are available on request.
Additional information about your rights and our obligations is also set out in our Terms & Conditions and Responsible Gaming policy, which should be read in conjunction with this Privacy Policy.
With full confidence in how 7f7777 handles your data, log in and explore 500+ casino games, live dealer tables, PSL cricket betting, and instant PKR deposits through JazzCash and EasyPaisa. 21+ only. Play responsibly.